Private Label How To: Designed By You
Artwork Design Guidelines
At Be Beauty, we strive to be a one-stop shop for all your beauty product needs. From formulating and manufacturing to bringing your packaging designs to life with our comprehensive design assistance, we're here to support you every step of the way.
This article is for customers looking to create and submit their own packaging designs. Please review our design guidelines below to ensure a swift and seamless printing process, helping to prevent any potential delays in production.
To learn about Be Beauty's label design services, read this article.
File Formats & Sizing
Preferred:
● Adobe Illustrator (Saved as .ai or .pdf from Illustrator)
● Adobe Photoshop (Saved as .psd or .pdf from Photoshop)
Supported:
● Adobe Illustrator (.eps)
● Adobe Photoshop (300 DPI or higher; .psd or .eps)
*For best results, each design file must be less than 50MB. Failure to do so may result in delays.
File Naming
Each individual label design should be in its own file and named clearly to indicate which label it applies to, e.g. Body Lotion_Vanilla_8 oz_4x7”.eps – or similar convention that clearly differentiates between designs.
Any artwork files named in a way that makes it difficult for us to identify their contents (e.g. "label1.pdf" or “lynns_outlined_300_latest_for_print.pdf") may be rejected and you'll need to rename and resubmit the files, which could result in unnecessary delays. Please use sensible file names that reflect the contents so we can easily identify each version. If you intend to use white ink in your design (on clear or chrome labels for example).
Label Sizing
When working with a graphic designer or creating artwork yourself, be sure to select the size of label you want first. Designing the label in the right size will make the or- dering process much easier when it is time to print your labels.
Please round all dimensions to the nearest 1/32" (0.031") when ordering common shapes such as rectangles, squares, circles, and ovals.
Bleeds
Including a bleed for your artwork is an important step to get a professional look and finish to your labels. In printing, a bleed is when the ink goes all the way to the edge of the label instead of stopping before the edge. This acts as a safety zone so that when the label is cut to size, there will not be any white space around the edges where the ink did not reach.
For best results, bleeds should extend 0.0625” from the trim line of your artwork. So, if you have a 1” x 3” finished label, your art-board will need to be sized at 1.125” x 3.125” to create the additional bleed.
Bleedsclear Space / Safe Area
Another key component of creating professional-looking labels is to adhere to clear space or safe zone standards. When converting labels to their finished size, there can be very small shifts in print or material, which can lead to important elements of your design being cut off. To combat this, we require all elements that are not to be cut out to be inside of this area. If your finished label size is 1” x 3”, your clear space area would be 0.875” x 2.875”.
Resolution
Files should be created between 300 DPI and 800 DPI. Any placed graphics or files above 800 DPI will be down-sampled to meet these requirements. For the best results please submit all files in a vector format.
Fonts
Missing or substituted fonts can create errors in your artwork. Please do not send live fonts with your files, and be sure to convert all fonts to outlines.
Font Styles & Sizing
Choosing the right font is an important part of any design, and it is also crucial to pick the right font and size that will print the best as well. We recommend font sizes no less than 5pt and even then, check to make sure your font is not too thin; otherwise, it could be hard to read or completely ineligible. If you require small text we recommend using a font that is easy to read and using 100% black. If you require white or light-colored text to print we recommend using a 6pt to 7pt instead.
If you are creating your files in Photoshop, we also recommend designing your document at 800 DPI; this will help provide as much detail as possible for the text you create in a raster format. For the best results please submit all files in a vector format.
Color
All files should be designed and submitted in CMYK mode instead of RGB – otherwise, an automatic conversion will occur when we send the files to press, which can result in significant color shifts.
Embedded Images
Please ensure all placed graphics and images are embedded and not included as a linked image.
Design File Templates
Please refer to the table below to determine the appropriate label template you should be using for your design.
| Packaging Type | Label Size / Template |
|
0.5 ounce bottle |
1" x 4" |
|
2 ounce jar |
1.25" x 3" |
|
4 ounce jar |
1" x 4" |
|
24 ounce jar |
|
|
8 ounce jar & bottle |
3" x 6" |
|
16 ounce jar |
|
|
16 ounce bottle |
|
|
32 ounce jar |
|
| 32 ounce bottle | |
|
1 gallon jar & bottles |
|
| 1 gallon bottle (F Style) |
